Our Approach

Pricing Analytics Helps Our Clients Get Answers to the Following:

To what extent is promotional pricing used? What impact is the strategy having on revenue and profitability? What is the optimal level, frequency and duration for promotional pricing?

What is the optimal level of pricing and pricing cadence for a product?

How will sales and profits of different consumer segments be impacted by price variations? How do we optimize for each segment?

How will pricing changes affect not only the purchase of the product but other consumer behavior such as overall basket size, basket composition, frequency of visits, and interval between visits?

What is the impact of the pricing level, pricing duration and pricing frequency of a product on other categories or products? Is there a halo or cannibalization effect?

Promotion Mix Modeling

Pricing Elasticity and Optimization

Sample Case Studies

Technology and Systems