Our Approach

Marketing Analytics Helps Our Clients Get Answers to the Following:

What combination of factors helps to optimize marketing within a marketing campaign or channel?

How do different marketing channels support each other? How do you optimize marketing synergies?

How do different consumer segments react to marketing?

What is the impact of marketing a product on other categories or products? Is there a halo or cannibalization effect?

How do you optimize marketing spend?

In-Store Marketing Optimization

Customer Loyalty Analytics:

Interactive / Online / Web Analytics and Integration with Offline Data

Return on Advertising Investment Analytics: